Michel Parmigiani, a young timepiece restorer, opened his traditional watch workshop in Couvet, as the quartz crisis was ravaging the industry. He took the plunge, despite everyone's advice. During the day, he restored antique pieces; in his spare time, he gave free reign to his creativity, dreaming up complex horological pieces.
Michel Parmigiani had a decisive encounter with the Sandoz Family Foundation, which owns a priceless collection of automata and clocks: the Collection Edouard and Maurice Sandoz. Michel Parmigiani was entrusted with its maintenance. Discovering his prodigious talents, the Sandoz Family Foundation encouraged him over the years to create his own brand.
The Parmigiani Fleurier brand was created and officially launched at the Beau-Rivage Palace, Lausanne, on 29th May. The intention was to be a brand rich in expert craftsmanship, at the cutting edge of watchmaking. The brand reflects the calibre of Michel Parmigiani's work.